As a worldwide market leader, we have a name to uphold. Therefore we ensure that we regularly introduce innovations. But notjust anyhow. We don’t glue new, exotic labels onto existing truffles. No misleading practices. Develop a perfect product first. We carry out extensive research before we introduce a new type into the market. We test the truffle extensively in our laboratory. Just as we are certain of the high quality and cultivation technological feasibility which gives us first mover advantage in the shops.